Do you know how your business is getting new customers?
People are accustomed to asking advice before they make a purchase. Most people don’t think about asking advice, they just do it.
In the old days we’d ask our friends, family, and neighbors if they had any experience with everything from Car Mechanic to Hair Stylist to a plumber. We’d ask them if they had read a good book or seen a funny movie recently trying to get ideas for what to do next.
Today we do the same thing on the Internet. We’ll check our reviews on Yelp when we look for a new place to eat, and we check specialty sites that rate and rank doctors, lawyers, and home repair companies.
We won’t watch a movie on Netflix, even if it has a good description and cast because it shows a poor liked percentage.
We even look at reviews on Amazon before we’ll even spend $5 on a book. And since Amazon now sells everything, including the kitchen sink, we have been trained to look for reviews on all of our purchases.
So what does this have to do with your business? You don’t sell things online, you say.
We can no longer solely rely on word of mouth advertising because as a society we don’t spend as much time talking to friends and neighbors. Now a days, 85% of consumers trust online reviews as much as personal recommendations.
Your customers are going to rely on those online reviews when they decide who they should buy from. How often you ask, well 97% of consumers looked online for local businesses in 2017.
If you don’t have any reviews, some sites won’t even list you. And if someone sees your company, but you don’t have any reviews, they will automatically overlook your business.
You need reviews if you want new customers. Because that leads to sales, which leads to repeat sales.
That’s why it’s important to have reviews. To keep your business growing. But not just any review. You need 5 star reviews from your customers telling everyone else how good you are. Why do you need so many 5 star reviews? Simple. Nearly half of people in a recent survey would consider only a 4 star or greater business when looking at reviewed businesses.
But what if you don’t have reviews, maybe have some bad reviews, and/or don’t know how to get reviews? It’s simple… contact us at the link below, and we’ll help get you set up with a proven system that will start getting you 5-Star reviews from your customers.
https://www.brightlocal.com/learn/local-consumer-review-survey/